On average, a woman is considered to have her rules 2555 days in his life, being close to 6 years. This natural phenomenon affects half of humanity and yet it is still considered by many as ataboo. Many women experience shame because of their rules or to be victims of discrimination. Even today, in countries like la France, the rules are not always accepted as a natural cycle but still suffer fromprohibited and of stigma.
And the situation is even worse in developing countries where the taboo around the rules has consequences Actually dramatic for the lives of girls and women. Considered unclean when menstruating, women in these countries are excluded socially, sometimes even exiled from their homes. TheUNESCO estimates that in 2014 in Africa, 1 in 10 girls miss school for this reason ...
An unacceptable situation against which the association is fighting CARE. Recognized for fighting against inequality around the world, CARE collaborated with the agency CLMBBDO to create a short commercial that aims to sensitize the social consequences of the rules in developing countries.
In less than a minute, the film shows us a mum who is preparing to bring his daughter teenager at school in an unspecified African country. Theemotion is strong from the beginning of the spot, but everything is finally played on the last few seconds that reveal the message of this campaign about the rules and their consequences. We let you discover it.
A simple but poignant spot signed CLMBBDO which opens our eyes to the consequences of these rules in developing countries. A fight social and of health that the NGO CARE leads every day for a topic that should not generate as much controversy. You will find more information on the website of the operation #RespectezNosRegles who explains his actions to break the taboo of the rules.
Imagined by: CARE and the agency CLMBBDO